April 1, 2019 Electrifying  News  From  NVE In This Issue 30 Years of Leadership Upcoming Exhibitions Distributor News April 1 Product Quick Links Sensor Selector Guide Isolator Selector Guide Online Store Contact Us Twitter YouTube      In the News NVE Focuses on Spintronics for Smaller, Smarter, Lower-Power Products Magnetics Business & Technology, March/April 2019 “ ‘Our development strategy is smaller, smarter, lower-power products,’ ” he [Daniel Baker] noted. More » New on YouTube Mechatronic Xylophone using ASR002 Angle Sensors Self-contained Smart Magnetometer programmer New GMR Current Sensor / Microcontroller Evaluation Board Earth Day April 22 NVE is committed to the safety, health, and protection of people and the environment. For more information, visit our Environmental and Social Governance page. 30 Years of Leadership   NVE is celebrating 30 years of spintronics leadership this month. The company was founded as Nonvolatile Electronics in 1989.     Some of our industry firsts include:   •  the first commercial Giant Magnetoresistance sensor in 1994,   •  the world’s first solid-state isolators in 2000,   •  the first commercial TMR sensors in 2009,   •  the world’s first TMR isolators in 2018,   •  the first TMR smart magnetometers in 2018, and   •  the first TMR smart angle sensors in 2019.   More on NVE’s History of Innovation » Upcoming Exhibitions   PCB Design & Manufacturing Live, May 9, 2019. Distributor Rhopoint Components will demonstrate our new high-speed angle sensors at a venue known for speed, the Silverstone Circuit racetrack complex in Northamptonshire, England.     Sensors Expo and Conference June 25 to 27, San Jose, Calif. Booth 1344 in the IoT Pavilion.   Distributor News   Newark element14 has changed its name to Newark, an Avnet Company. Newark has been an NVE distributor since 2005, and now carries many NVE sensors and isolators. Newark was established in 1934 as Newark Electronics and was acquired by Avnet in 2016. Avnet is one of the world’s Top 50 Electronics Distributors according to SourceToday.   “Dumb” Sensors   4/1/19—You’ve the heard of our revolutionary “smart” GMR/TMR sensors like the SM324 and ASR002. This April 1 we’re introducing our first “dumb” sensor, the DS001. Based on a unique neuromorphic mind-reading sensor element, the DS001 provides stupid answers for any question you think of. An unreliable clock, a sarcasm injector, and an annoying tone generator combine for an exceptionally irritating user experience: The DS001 “dumb” sensor.   Here’s just a few of its answers from our laboratory testing:   •  “Pardon me, but you’ve mistaken me for a sensor that cares.”   •  “What were you expecting, the answer to life? Get a job.”   •  “I’m busy now; can I ignore you some other time?”     •  “It’s a beautiful day to leave me alone.”